Honest A/B testing for pages, offers, and funnel ideas.

AB Lincoln keeps split testing simple: compare URLs, optimize page elements, fire a conversion pixel, and get a plain-English read on whether you have a winner.

Start testing See how it works

2 paths

Test complete page URLs or optimize elements on one page.

85%

Practical default confidence for smaller traffic accounts.

1 pixel

Conversions count when the thank-you page fires.

Two test paths

The 80/20 of the 80/20, without trapping users in a stats cockpit.

The product is intentionally narrow: users can split test pages or optimize one page. That covers the decisions most smaller marketers actually need to make.

Page A vs Page B, C, D...

Split test pages

Send traffic through one AB Lincoln tracking link and let visitors stick to the page version they were assigned.

Compare complete URLs from funnels, builders, or custom pages.
Keep visitor assignment steady across return visits.
Use a conversion pixel on the page that means the visitor won.

Headline, button, section, or image

Optimize a page

Install the snippet, use the Chrome extension, and test simple page changes without turning the tool into enterprise software.

Edit supported text, color, font, and image changes visually.
Keep one active optimization test per page for cleaner decisions.
Launch only when snippet and conversion setup are ready.

Winner guidance

Confidence, lift, and next actions explained like a marketer is in the room.

AB Lincoln should never make thin data look like certainty. The report leads with the recommendation, then shows the math behind it.

Confidence

85%

Recommended practical default

Lift

+18.4%

Compared against the control

Needed

~64

Estimated more actions

State

Promising

Still needs more traffic

Recommended confidence starts at 85%, with 80%, 90%, and 95% available.
Reports explain when a result is promising, too early, or ready to call.
Low-data warnings protect users from crowning lucky early spikes.
AB Lincoln estimates how many more actions are likely needed.

Simple loop

A workflow small teams can actually run every week.

Create a project

Organize each funnel, offer, brand, or site without making the workspace feel heavy.

Choose the test type

Pick page split testing for URLs or page optimization for on-page changes.

Send traffic

Use the tracking link or installed snippet while AB Lincoln keeps assignments consistent.

Read the recommendation

See visitors, conversions, lift, confidence, and whether the result is ready to trust.

Ready to call cleaner winners?

Start with one funnel, one pixel, and one decision worth learning from.

Open AB Lincoln