AB

AB Lincoln

User Guide
Friendly, step-by-step help

Your No-Stress Guide to AB Lincoln

Written for working marketers, not developers or data scientists. The sections follow the app's own menus, so start with the screen you are on, follow the clicks in order, and ignore the rest until you need it.

Your first 15 minutes

Start small. Get one useful thing working.

Create one project, then choose either a tracked link or a simple page split test. Save it as a draft, check the setup, and only send traffic when you feel ready. Nothing launches by accident.

Start with Projects
1

Create a project

Name it after your funnel, offer, or website.

2

Choose one job

Track a link or compare pages—do not tackle everything at once.

3

Use the checklist

AB Lincoln tells you what is missing before traffic starts.

What's New

What's New

The latest AB Lincoln improvements, newest first.

  1. User Guide refresh

    • The guide now has this What's New feed, a search box, and a section for every area of the app.
    • It is public, so you can share it with a teammate before they sign in, and it is linked from the AB Lincoln website footer.

  2. New Scale Plus look

    • A full-height sidebar with the AB Lincoln logo, the Scale Plus app launcher in the sidebar, and a purple accent color.
    • Nothing moved. Every page is where it was.

  3. Connected site picker and SMS short links

    • Domains → Add domain can list PageBuilder and Agent Deploy sites connected to your Scale Plus account. Choose Other URL for sites hosted elsewhere.
    • A branded tracking subdomain visited without a link now shows a neutral page.
    • The tracked-link builder has a Short link for SMS option. It shows Coming soon until the shared short domain is live for your account.

  4. Branded tracking through Domain Manager

    • Connect a branded tracking subdomain such as go.example.com from Scale Plus Domain Manager by choosing the AB Lincoln tile.

  5. AB Lincoln Agent, funnel goals, and testing campaigns

    • The Agent button drafts tests, plans supported variations, reads funnel outcomes, and prepares changes for your approval (gated rollout).
    • Funnel-goal reports and champion-plus-three testing campaigns arrived alongside it.
    • The Chrome extension gained Go to current split tests.
Getting Started

Getting Started

Sign in, learn the layout, and reach a useful first result without technical overwhelm.

Signing in

AB Lincoln is part of Scale Plus. Opening the app signs you in with your Scale Plus account; if you already have a Scale Plus session you will not see a separate login screen. Use Sign out in the avatar menu to end your session.

Draft means safe

Tests start as drafts. A draft sends no traffic and changes nothing on your live pages, so you can set everything up and double-check it first.

Left sidebar

  • Dashboard: your latest projects and tests.
  • Projects: funnels, offers, and sites you are testing.
  • Tests: every page split and page optimization test.
  • Link Tracking / Rotators: tracked links and traffic rotators.
  • The Scale Plus app launcher switches to your other Scale Plus apps. The arrow collapses the sidebar; on a phone, tap the menu button.

Top bar

  • The page title often doubles as a project switcher.
  • Agent opens the AB Lincoln Agent (where available).
  • Your avatar opens the account menu.

Avatar menu

  • Profile, Settings, and Domains.
  • Chrome extension download page.
  • User Guide (this page) and Testing playbook.
  • Sign out.

Your first test or link

1

Create a project

Open Projects and click New project. Name it after a funnel, offer, brand, or site.

2

Choose one job

Need a winner? Create a test from Tests → Create test. Need to measure or split campaign traffic? Create a link from Link Tracking / Rotators → New link.

3

Install the success pixel

Put the conversion pixel on the thank-you or confirmation page that means the visitor converted.

4

Launch when the checklist is green

AB Lincoln tells you exactly what is missing before any traffic starts.

Owner & Admin

Full control of projects, domains, tests, links, and workspace setup.

Editor

Create and run tests and links, and manage projects and domains.

Viewer

Read-only. Buttons that change things are hidden or disabled, and pages say view-only.

Look for the About this page guide

Most pages open with a short, collapsible guide that explains what the page is for and the next steps. It marks itself complete once you have done the first step.

Dashboard

Dashboard

Your home screen: recent projects, recent tests, and what needs attention.

Projects

How many projects your workspace has.

Domains

How many sites are connected for page context.

Running tests

Tests currently receiving traffic.

Drafts

Tests you are still setting up.

Recent projects

Open a project to see its tests, analytics, and domains in one place.

Recent tests

Jump straight back into a test's setup or report. If you have no tests yet, the Dashboard points you to create one.

Workspace setup needs attention

If something important is missing, this notice appears at the top of the Dashboard and explains what to do next.

Projects

Projects

Keep each funnel, offer, website, or brand in its own tidy folder.

Create a project

1

Click New project

From the Projects page (or the project switcher). Use a name you will recognize six months from now.

2

Add a short description

Optional. Write what the funnel sells or what outcome it supports.

3

Click Create project

The new project becomes your active project. Tests, domains, and tracked links you create are attached to it.

Tests tab

Every test in the project. Open one to set it up or read its report.

Analytics tab

Total tests, running tests, unique visitors, and conversion rate for the whole project.

Domains tab

The sites connected to this project and whether their snippet is detected.

Your thank-you page may live on another website

That is okay. Install the correct conversion pixel on the page that confirms the lead, registration, or sale. If your funnel tool preserves AB Lincoln’s tracking information between pages, matching will be cleaner.

Tests

Tests

Find, create, and manage every test, and learn what each tab on a test page does.

The Tests list

  • Search by name.
  • Filter: All tests, Running, Drafts, Needs attention, Page split, or Optimization.
  • Sort: Recently updated, Name A–Z, Project A–Z, Most visits, Most conversions, or Best conversion rate.
  • Switch between card view and list view.
  • The … menu offers Edit name, Archive, and Delete, each with a confirmation dialog.

Create test asks: What do you want to test?

  • Split test pages — you already have two or more complete page URLs.
  • Optimize a page — you have one live page and want to test a headline, button, color, font, or image on it.
  • If you have no project yet, AB Lincoln asks you to create one first.

Overview

The launch readiness checklist and the core facts about the test.

Analytics

Recommendation, confidence, lift, conversions, and winner controls.

Setup

Edit settings and variants. Only drafts can be edited.

Tracking

Tracking URL or snippet, launch controls, and the conversion pixel.

Danger Zone

Drafts only: archive or delete the draft, with confirmation.

Where a test opens

Drafts open on the Setup tab. Launched tests open on Analytics. Use Create another test or Project dashboard at the top of the page to move on.

Page Split Tests

Page Split Tests

Compare two or more finished pages using one traffic link.

When to use it

A page split test compares finished pages. You publish one AB Lincoln tracking link. Each visitor is sent to one page version and normally sees that same version again when returning in the same browser.

  • Compare full sales pages, opt-in pages, VSL pages, or offer angles.
  • Add Page C or D when you truly need more than two pages in the comparison.
  • Traffic percentages must total 100%. An equal split is the easiest first choice.
  • Put this test’s conversion pixel on the success page before sending traffic.

What happens after someone clicks

  1. 1. Send traffic to the AB Lincoln tracking URL.
  2. 2. AB Lincoln chooses a page version for that visitor.
  3. 3. The visitor is sent to the chosen page.
  4. 4. If the visitor reaches the success page, the conversion pixel credits the right version.

Set up a page split test

1

Name it and choose the project

Optionally choose a primary domain, or let Page A set the page context.

2

Add your page URLs

Add Page A and Page B, plus more if needed. Every URL must be different.

3

Set allocation and decision settings

Allocation must total 100%. Choose confidence (85% is the default), the attribution window, and whether auto-pick may choose a winner.

4

Create the draft and install the pixel

Open the Tracking tab, copy the conversion pixel, and add it to your thank-you or confirmation page.

5

Click Start URL routing

Then send traffic to the tracking URL on the Tracking tab. You can pause and resume routing there at any time.

Page Optimization

Page Optimization

Try a different headline, button, color, font, or image on one live page.

Set up a page optimization test

1

Add the domain

Make sure the project has a domain for the page. See Domains below.

2

Create an Optimize a page draft

Enter the exact page URL. AB Lincoln creates the original plus Variation B.

3

Install the snippet

Copy it from the Tracking tab into the site header, then open the page once so AB Lincoln detects it.

4

Make your change

Open the Chrome extension side panel on the page, refresh it to find the draft, select an element, and save the change to Variation B.

5

Install the pixel and launch

Add the conversion pixel to the success page, then click Launch optimization on the Tracking tab once every readiness check passes.

Edit real page elements

The Chrome extension is used for visual element selection. Supported edits are text, button copy, font size, font family, text color, background color, and image swaps (PNG, JPG, GIF, or WebP up to 3 MB). Changing where a button links is not supported.

One running optimization per page

AB Lincoln allows one active optimization test on an exact live page at a time. Stop the running one before launching another for that page.

Headline and body text
Button copy
Font size
Font family
Text color
Background color
Image swaps
Variation previewing
Snippet & Extension

Snippet & Extension

Connect a page once, then make visual changes with the Chrome helper.

Snippet

Copy the exact snippet from the test's Tracking tab and paste it into the website’s global header code, ideally before </head>. The domain shows as detected once the snippet reports in. Page split tests do not need it.

<script async src="https://your-ab-lincoln-host/snippet.js" data-abl-key="your-domain-snippet-key"></script>

Install the Chrome extension

1

Download the ZIP

Avatar menu → Chrome extension → Download the extension ZIP.

2

Unzip it

Keep the ab-lincoln folder somewhere you will not delete it.

3

Turn on Developer mode

Open chrome://extensions and switch on Developer mode (top right).

4

Load unpacked

Choose the unzipped ab-lincoln folder, not the ZIP, then open the AB Lincoln side panel from the toolbar.

Go to current split tests

In the side panel, this finds tests matching the current page and opens the report in a background tab. It never launches, edits, or picks a winner.

Launch still happens in the web app

The extension saves variation edits, but launching, pausing, ending, and picking winners always happen in the AB Lincoln web app.

Conversion Pixel

Conversion Pixel

Tell AB Lincoln exactly which page means a visitor became a lead or buyer.

Put the pixel on the page that means success

Every test gets its own conversion pixel automatically. Copy it from the test's Tracking tab and install it on the thank-you, registration confirmation, lead magnet delivery, or purchase confirmation page. An image version is available for platforms that cannot run custom scripts.

<script async src="https://your-ab-lincoln-host/pixel.js" data-pixel="your-pixel-key"></script>

Unique conversions

The primary count used in winner reports. One visitor counts once.

Total pixel fires

Every time the success page loaded the pixel, including refreshes and repeat visits.

Unattributed fires

The pixel loaded, but AB Lincoln could not connect it to a test visitor.

Recent fires

Your quickest confirmation that the pixel is installed and reaching AB Lincoln.

Reports & Winners

Reports & Winners

Understand the result and know whether to wait, act, or keep testing.

Learning

Promising

Likely Winner

Winner

Needs More Traffic

Confidence options

80%85%90%95%

85% is the practical default. Think of confidence as “How strong is the evidence?” A higher setting asks for more proof and usually takes longer.

Reports include

  • Unique visitors, total visits, conversions, and pixel fires.
  • Conversion rate: the percentage of visitors who completed the goal.
  • Lift: how much better or worse a version performed than the original.
  • Confidence, an estimate of visitors still needed, and a Can I trust this? explanation.

Your options on a standard test

  • Keep the test running.
  • Pick a winner yourself. AB Lincoln warns you first if it is early or not the leader.
  • End the test without a winner.
  • Let auto-pick choose when its criteria are met.
  • Picking a winner keeps it live, pauses the others, and keeps all report data.

Read the recommendation before the percentages

A large-looking lift with only a handful of visitors can be luck. Start with the recommendation, then use the numbers to understand why. Funnel-goal tests use a separate, human-approved selection; see AB Lincoln Agent below.

Domains

Domains

Connect branded tracking subdomains and tell AB Lincoln where your tested pages live.

Branded tracking through Scale Plus Domain Manager

In Domain Manager, open your domain, choose the AB Lincoln tile, select your project, and enter an unused subdomain such as go. Domain Manager adds the tracking DNS record when it manages your DNS; otherwise add the displayed record at your provider. Disconnect portal-managed tracking domains in Domain Manager.

Connect a tracking subdomain in AB Lincoln

1

Open Domains from the avatar menu

The Tracking domains panel lists your branded subdomains and their status.

2

Open Connect a tracking subdomain

Pick the project, enter a subdomain such as go.example.com, and click Connect domain. Bare domains like example.com are rejected.

3

Add the DNS records

Copy the DNS records to configure into your DNS provider, then click Check DNS until the status changes from Needs DNS to active.

Add a project domain for page tests

1

Click Add domain

Choose the project that owns the tested page.

2

Pick a website

Choose a PageBuilder or Agent Deploy site connected to your Scale Plus account, or choose Other URL and paste an address. A full page URL is fine.

3

Save

The domain appears with its project, linked tests, and snippet status (Detected or Needs setup).

Adding a domain changes nothing on your site

It does not change DNS, deploy your site, or install the snippet. Your website and email stay where they are. A tracking subdomain visited without a link shows a neutral page, and hosted /go/ links always work while a branded domain is being set up.

AB Lincoln Agent

AB Lincoln Agent

Let the Agent draft tests and read funnel outcomes, with you approving every change.

Gated rollout

The Agent is marked Pro Max. Availability depends on your plan, workspace access, and setup, and AI requests use Scale Credits. It never bypasses your access or the approval step.

Use the Agent

1

Click Agent in the top bar

Choose the Workspace, then the Project and Test, or let the Agent choose.

2

Say what you want

For example: Create a draft comparing these two sales-page URLs. Make purchases the primary goal. Do not launch it yet.

3

Review activity and approvals

Check the tool activity and any approval request before relying on the answer.

4

Use New conversation and History

Start a new conversation to change project or test context. History holds your saved conversations in that workspace.

Funnel goals

  • Choose exactly one primary objective: conversion, registration, attendance, purchase, or revenue.
  • Add supporting goals, an attribution window, and an outcome-maturity period before launch.
  • Reports show exposed, mature, and pending visitors for each goal.
  • Purchases are split into browser-reported and payment-verified. Currencies are never combined.

Choosing a winner on a funnel-goal test

  • Pause the test.
  • In Analytics, choose Review manual selection and read the evidence.
  • Click Prepare human approval, then Approve selection only.
  • Refresh the report. Traffic, pages, and publication are not changed.

Testing campaigns (champion plus three)

Sequential rounds pit the current champion against up to three challengers. Creating a campaign drafts round one but does not launch it. Review the queue and policy first. Automatic advancement is off unless you approve it, and pause, resume, cancel, and advance each need their own approval.

Approvals are exact

Launches and changes show a fixed preview. Approval applies to that exact proposal; a yes in chat is not an approval. Making a winner permanent is a separate PageBuilder publication you approve there.

Connect to Superpowers

At the bottom of the Agent panel, this explains how to use the same tools in Codex or Claude through your existing ClickCampaigns connection. No separate API key is needed. WebinarBaser connections and external publishers must be reviewed and verified before use.

Settings & Profile

Settings & Profile

Your workspace, roles, reporting timezone, and account details.

Settings

  • Workspace card: organization name, your role, and project count.
  • Roles and access: what each role can do, with yours marked You.
  • Workspace timezone: sets day boundaries for link reports. Pick one and click Save timezone.
  • Shortcuts to Projects, Testing playbook, Chrome extension, and this User Guide.

Profile

  • Your name, email, workspace role, and organization.
  • A summary of what your role can do.
  • Profile details and security are managed in your Scale Plus account.

Billing and team access live in Scale Plus

Team access, billing, and login security are managed by your Scale Plus account, not inside AB Lincoln.

Testing Playbook

Testing Playbook

Follow a few practical rules that prevent misleading results.

Test one decision

A strong first test compares one clear idea: page angle, headline, button copy, hero image, or offer framing.

Keep the win steady

Use the same conversion event while the test runs. Changing the goal halfway through makes the result harder to trust.

Respect sample size

Early spikes are useful clues, not proof. Let AB Lincoln keep a result in Learning or Needs More Traffic when data is thin.

Open the full Testing playbook

Avatar menu → Testing playbook covers what to test first, how to read confidence and lift, and the setup checks to run before sending traffic.

Plain-English Glossary

Plain-English Glossary

Translate the few testing and tracking terms you will see in the app.

Project

A folder for one funnel, offer, campaign, website, or brand.

Variant

One version being tested. Version A is usually the original; B, C, and D are alternatives.

Control

The original or baseline version that other versions are compared against.

Conversion

The success action you care about, such as a lead, registration, booked call, or sale.

Conversion pixel

A tiny tracking script placed on the success page so AB Lincoln can count conversions.

Snippet

A small script installed on a page so AB Lincoln can show page-optimization variations.

Unique visitor or click

The first recorded visit from one browser. Repeat visits remain visible but do not count as a new person.

Conversion rate

The percentage of visitors who completed the success action.

Lift

How much better or worse a version performed compared with the original.

Confidence

How strong the evidence is that the difference is real rather than ordinary chance.

Attribution window

How long after a tracked click AB Lincoln is allowed to connect a later conversion to it.

Sticky routing

A returning visitor keeps seeing the same destination instead of being randomly routed again.

You do not need to memorize these

Use this section as a translation sheet. The panels inside AB Lincoln also explain what each setting changes at the moment you need it.

Troubleshooting

Troubleshooting

Work through the most common setup problems in a calm, sensible order.

Conversions are not showing

  • Confirm the correct conversion pixel is on the thank-you or confirmation page.
  • Test the complete journey yourself, beginning with the AB Lincoln tracking link or tested page.
  • Confirm the test or tracked link is running—not paused, archived, or still a draft.
  • Check Recent fires in the pixel panel. Keep abl_vid in the URL when the success page is on another domain.

The extension cannot edit a page

  • Confirm the snippet is installed and the page has been reloaded.
  • Confirm you are on the right project, domain, and page.
  • Refresh the extension side panel so it can match the draft.
  • Load the unzipped folder with Developer mode on; Chrome cannot load the ZIP directly.

A tracked link is unavailable

  • Confirm the link, project, and campaign are active and not archived.
  • Confirm a direct link has one active destination or a rotator has at least two.
  • Confirm active rotator weights total 100%.
  • For a branded link, confirm the tracking domain is active. If it says Needs DNS, recheck the records shown on the Domains page.

Link conversions are unattributed

  • Confirm the correct link pixel is installed on the success page.
  • Begin your test visit by clicking the tracked link; opening the success page directly cannot prove which link sent you.
  • Keep abl_click and abl_vid in the URL through redirects and checkout when possible.
  • Confirm the conversion happened inside the link’s attribution window.
FAQ

FAQ

Quick answers to common AB Lincoln questions.

Do page split tests need the snippet?

No. Page split tests use the hosted tracking link plus the conversion pixel.

Do page optimization tests need the snippet?

Yes. The Chrome extension is used for visual editing; Agent-planned variations can skip it when that feature is enabled for you.

Can a page split test have more than two variants?

Yes. Page split tests can run A/B/C/D-style variants as long as traffic allocation totals 100%.

Can I run two optimization tests on the same page?

Not at the same time. Stop the running optimization before launching another one for that exact page.

Can I upload images?

Yes. Page optimization image swaps support PNG, JPG, GIF, and WebP uploads up to 3 MB.

Can I change where a button links?

No. Button destination changes are not supported in this version.

Does AB Lincoln pick winners automatically?

Standard tests can use auto-pick. Funnel-goal tests always need your approval, and making a winner permanent is always a separate step.

Is a traffic rotator the same as a page split test?

No. A rotator reports clicks and conversions by destination. A page split test also calculates confidence, lift, and winner guidance.

Will changing a tracked link break the old URL?

No. A new slug or tracking domain becomes the primary URL while previously published routes remain active aliases. Destination changes keep the public URL unchanged.

When will SMS short links work?

The Short link for SMS option shows Coming soon until the shared short domain is live for your account. Hosted and branded pretty links work today.

Where do I get more help?

Click Support at the top of this guide to reach the support desk.